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Coombs, W: PR Strategy and Application


en Limba Engleză Paperback – 21 aug 2009
PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21 st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager.
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Specificații

ISBN-13: 9781405144087
ISBN-10: 1405144084
Pagini: 370
Ilustrații: Illustrations
Dimensiuni: 189 x 246 x 21 mm
Greutate: 0.72 kg
Locul publicării:Chichester, United Kingdom

Public țintă

Advanced undergraduate and graduate students in public relations, marketing, business, and communication