Content Marketing Strategy

Chapter - 00: Introduction - A New Old Story; Chapter - 01: Content, Marketing, and Strategy - Maximizing Marketing's Potential; Chapter - 02: The Three Pillars - Understanding the Fundamental Elements of a Successful Content Marketing Strategy; Chapter - 03: Designing a Strategic Purpose - Assembling Teams, Charters, and Clear Responsibilities; Chapter - 04: The Content Marketing Operating Model - Building a Governance Frame, Process, and Repeatable Approach; Chapter - 05: Understanding Audiences - Engaging and Subscribing Audiences Is the Heart of Content Marketing; Chapter - 06: The Product Management of Content - Creating Differentiating Content Marketing; Chapter - 07: Finding Story - Structure Your Story Before You Create the Content; Chapter - 08: Measurement By Design - Developing the Right Return On Your Investment; Chapter - 09: Story Mapping - Writing the Road Map to Your Content Marketing Strategy; Chapter - 10: Conclusion - Forecasting the Future of Content Marketing Strategy;

Robert Rose, an internationally recognized expert on content marketing strategy based in Los Angeles, California, is Chief Strategy Advisor for the Content Marketing Institute (CMI) and CEO and Chief Strategy Officer for The Content Advisory. He has worked with top enterprises including McDonald's, SAP, NASA, Hilton, CVS Health, Whirlpool, Facebook, Allstate Insurance, Adidas, UPS and The Bill & Melinda Gates Foundation.