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Contagious Selling: How to Turn a Connection Into a Relationship That Lasts a Lifetime

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en Limba Engleză Paperback – 16 Nov 2012

The breakthrough selling method that converts leadsinto customers, customers into repeat customers, andrepeat customers into lifelong relationships

Salespeople too often approach selling as a transaction instead of a relationship--going in with the intention to sell rather than to build a relationship. Use the lessons in Contagious Selling to put relationships first--and sales will inevitably follow.
Contagious Selling provides the tools for captivating even the toughest customers and then cultivating genuine relationships through the power of being contagious. A leading expert on persuading and motivating others, David Rich presents his powerful new method for attracting, connecting with, and maintaining buyers. Inside, he teaches you how to
  • Get prospects to feel as if they've known you their whole lives
  • Use voice modulation and body language to instantly connect with anybody
  • Sell yourself without sounding self-serving
  • Manage the transition from captivation to cultivation
  • Make your customers "competition proof"
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Specificații

ISBN-13: 9780071796958
ISBN-10: 0071796959
Pagini: 224
Dimensiuni: 130 x 203 x 15 mm
Greutate: 0.23 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill Education
Locul publicării: United States

Cuprins

Introduction
CHAPTER 1: It’s a Whole New Ballgame
CHAPTER 2: The Essential Five Dynamics of Romancenomics
CHAPTER 3: Taking the Cold Out of Cold Calling
CHAPTER 4: The Art & Science of Being Contagious
CHAPTER 5: It’s Not What You Say or Do; It’s Who You Are
CHAPTER 6: Making a Contagious Presentation
CHAPTER 7: What’s All the Fuss About Price?!
CHAPTER 8: From Captivation to Cultivation
CHAPTER 9: Cultivating Through Crisis
CHAPTER 10: The Sore-Thumb Principle
A Final Thought or Two…
Index
About the Author