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Consumer Behaviour Analysis: Critical Perspectives on Business and Management de Gordon Foxall

Consumer Behaviour Analysis: Critical Perspectives on Business and Management: Critical Perspectives on Business and Management

Editat de Gordon Foxall
en Limba Engleză Hardback – 15 noi 2001
Reprinting key writings on different aspects of consumer psychology, from the theoretical to the empirical, this major work skilfully guides the reader through the material, making it a fantastic analysis of consumer behaviour.
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Specificații

ISBN-13: 9780415196420
ISBN-10: 0415196426
Pagini: 1416
Dimensiuni: 156 x 234 x 89 mm
Greutate: 2.78 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Critical Perspectives on Business and Management

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate

Cuprins

Volume I: The Behavioural Basis of Consumer Choice
Part 1: Towards a Behavioural Perspective
Part 2: Patterns of Consumer Choice
Part 3: Cognitive Decision Making
Volume II: The Behavioural Economics of Consumption
Part 1: Behavioural Economics, Matching and Maximization
Part 2: Token Economies and Social Marketing
Part 3: Behavioural Decision Making
Volume III: Marketing in Behavioural Perspective
Part 1: Theory and Interpretation
Part 2: Classical Conditioning Research
Part 3: Operant Research
Part 4: Marketing Decision Making

Recenzii

This book set is a valuable new collection of resources for the academic consumer researcher'...'I recommend that academic libraries purchase this collection.' - ACR News, Mark Tadajewski

Descriere

Reprinting key writings on different aspects of consumer psychology, from the theoretical to the empirical, this major work skilfully guides the reader through the material, making it a fantastic analysis of consumer behaviour.