Conscious Marketing teaches you how to bring a higher purpose to marketing your business that can benefit customers, employees, investors, suppliers and the community. Through innovative principles and in-depth case studies, this book shows you how to turn your business into a movement that people will want to join.
With over 20 years of experience in marketing and business, author Carolyn Tate presents a model that will show you how to:

• define your company's purpose as the central force for all your marketing activities
• build a community that is truly inspired to help you grow your business
• create compelling products and services that your customers will want to buy
• make your promotional activities less costly and more effective.

Drawing on the values of the 'slow' and 'conscious' business movements, Conscious Marketing will help you build a business that can grow your bottom line and serve the community.