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Conscious Marketing de Carolyn Tate

Conscious Marketing

Autor Carolyn Tate
en Limba Engleză Paperback – 18 mai 2015
Conscious Marketing teaches you how to bring a higher purpose to marketing your business that can benefit customers, employees, investors, suppliers and the community. Through innovative principles and in-depth case studies, this book shows you how to turn your business into a movement that people will want to join.
With over 20 years of experience in marketing and business, author Carolyn Tate presents a model that will show you how to:
  • define your company's purpose as the central force for all your marketing activities
  • build a community that is truly inspired to help you grow your business
  • create compelling products and services that your customers will want to buy
  • make your promotional activities less costly and more effective.
Drawing on the values of the 'slow' and 'conscious' business movements, Conscious Marketing will help you build a business that can grow your bottom line and serve the community.
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Specificații

ISBN-13: 9780730309642
ISBN-10: 0730309649
Pagini: 216
Dimensiuni: 152 x 229 x 12 mm
Greutate: 0.32 kg
Editura: Wiley
Locul publicării:Melbourne, Australia

Public țintă

This book is written for business people in the corporate world (CEO s executives, marketers and salespeople), business owners and entrepreneurs. It s written for any business leader that is sick and tired of spending so much money and time on marketing, ad agencies, web companies and other various marketing and promotional activities without getting results and feeling like their marketing is really adding value. These people are also becoming increasingly disenchanted with the dog–eat–dog world of business and profit at all and any cost. They want their companies to do good AND make a profit. They want more meaning in their life, their work and their business. They want to do things differently.