Peter Medway is a struggling young PR executive with a solitary success to his name - a healthy dog food campaign. As events during the Autumn of 2016 seem to spiral out of control, Peter has one final chance to rescue his career - take his mysterious new client's plan to promote a message of love, support and sustenance and create a successful consumer campaign. With the news dominated by tales of greed; power; elitism; intolerance and its translation to violence; short term thinking and the selfishness of generations, can Peter craft a message that will inspire the public to make a change in time for Christmas?