Cantitate/Preț
Produs
Total produse
Vezi coșul
Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics de Trevor A. Smith

Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics

Autor Trevor A. Smith, Kenroy C. Wedderburn
en Limba Engleză Paperback – 29 aug 2023
Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 20834 lei  6-8 săpt.
  Bloomsbury Publishing – 29 aug 2023 20834 lei  6-8 săpt.
Hardback (1) 50055 lei  6-8 săpt.
  Bloomsbury Publishing – 3 noi 2021 50055 lei  6-8 săpt.

Preț: 20834 lei

Preț vechi: 27803 lei
-25%

Puncte Express: 313
Preț estimativ în valută:
3687€ • 4309$ • 3201£

Carte tipărită la comandă

Livrare economică 19 februarie-05 martie

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781793645753
ISBN-10: 1793645752
Pagini: 166
Ilustrații: 4 b/w illustrations; 11 tables;
Dimensiuni: 146 x 226 x 14 mm
Greutate: 0.24 kg
Editura: Bloomsbury Publishing
Colecția Lexington Books
Locul publicării:New York, United States

Cuprins

Chapter 1: Compulsive Buying Behaviour
Chapter 2: Personality, Personality Traits and Consumer Traits
Chapter 3: A Consumer Trait Model for Predicting Compulsive Buying
Chapter 4: The Influence of the Credit Card on Compulsive Buying
Chapter 5: Self-regulating Compulsive Buying Behaviour
Chapter 6: The Ethical Considerations in Marketing to Compulsive Buyer

Recenzii

The timing of this book is very important, having been released on the heels of the global pandemic and lockdown where much of normal social behavior and economic activities came to a pause and potential reset. Many people have had time to reconsider many what they value most and how they should interact with the material world. This book touches on all the important components of the psychosocial and economic underpinnings of compulsive buying behavior and offers an insightful and important analysis of ethical considerations in marketing to compulsive buyers. These ethical guidelines will offer invaluable insight to persons who have responsibility for the regulation or subsidization of marketing. This text also has significant implications and application to the marketing of ideas, especially those intended to impact prosocial behaviors that aim to enhance the common good. This book will make a significant difference in helping people to rethink ways of shaping and changing a variety of behaviors, not just buying behaviors.
Life has turned upside down for so many people during this COVID period, and we are seeing the emergence of many adaptive and maladaptive strategies that people are using to cope, creating the perfect storm for problems in consumer spending to emerge. Trevor A. Smith and Kenroy C. Wedderburn took a very serious topic and presented it in such a way that it was hard to stop reading. I loved this book as a professional, an academic, and as someone who just loves reading. This book will be useful for students in psychology and marketing.
Since Thorstein Veblen's groundbreaking book The Theory of the Leisure Class (1918)-which coined the expression "conspicuous consumption"-researchers have studied consumer's shopping habits. Beyond the goal of satisfying basic needs, Why do consumers buy? For enjoyment, status, indulgence, social interaction, self-affirmation? And what makes some people become compulsive buyers-shopaholics, unable to say "no"? Looking back over the literature on the subject and their own personal conversations with friends and colleagues, coauthors Smith and Wedderburn develop and put forth a consumer traits model of the compulsive buyer based on demographics and psychographics. This work ultimately attempts to suggest a set of business ethics about marketing to compulsive shoppers and some policy ideas informed by these ethical considerations. Recommended for graduate students, faculty, and professionals.