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Competitive Sustainability

Autor Alexis Eyre, Paul Randle
en Limba Engleză Paperback – 3 apr 2026
Understand how sustainability can be utilized to gain a competitive advantage and work in tandem with the key drivers of successful business.
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Specificații

ISBN-13: 9781398625341
ISBN-10: 1398625345
Pagini: 328
Dimensiuni: 156 x 234 x 18 mm
Greutate: 0.5 kg
Editura: Kogan Page

Notă biografică

Alexis Eyre is co-founder of the Sustainable Marketing Compass and CEO of Green Eyre Ltd. She is co-author of the AMA award winning book, Sustainable Marketing, published by Kogan Page. Based in Hampshire, UK, she has worked all three sides of the marketing triangle - agency, client and media owner - for brands ranging from start-up to global in size, including Natwest, Sunsail, News UK, EcoSki and Hewlett Packard. She has spoken at a number of conferences including the Leaders Week Summit, and the Business Green NetZero Festival about Sustainable Marketing. She runs Sustainable Marketing courses for the IPA, writes content for the CIM and is an assessor on the Sustainable Marketing, Media and Creative course by the Cambridge Institute of Sustainability Leadership. She is also certified in Business Sustainability Management from the Cambridge Institute of Sustainability Leadership.