This book offers a new way of thinking about communication that moves beyond normative perspectives. Exhibiting postmodern theory, communicology is an idea whose time has come. Working within the European human science tradition and the philosophy of American pragmatism, the authors included in this first anthology of its kind applies a synthesis of semiotics and phenemology to the study of the cultural and social conditions of communicative praxis. Framed by the themes of human agency and efficacy, these essays focus on the realms of conscious experience in intrapersonal communicology (the self-domain), interpersonal communicology (self-other domain), social communicology (group-organization domain), and cultural communicology (group-to-group domain, including mass media and trans-cultural communication).