PRAISE FOR
Strategic Communications for Nonprofit Organizations
Seven Steps to Creating a Successful Plan, Second Edition
> --Louise Howell, PhD, Executive Director Kentucky River Community Care, Inc.
> --Buddy Gill, Chief Advocacy Officer Texas Credit Union League
Your nonprofit's strategic communications plans are active, organic documents that don't belong on a shelf
Written by renowned nonprofit communication specialists, Strategic Communications for Nonprofit Organizations, Second Edition authoritatively reveals how your organization can project a positive image, focus public attention, strengthen community partnerships, and maximize scarce organizational resources to achieve social change.
Organized to follow the flow of the strategic communications process, the new edition of this step-by-step guide helps your organization answer essential questions, including:

• What are we trying to achieve?
• Who are we trying to reach?
• What do we want supporters to do?
• How do we encourage them to do it?
• How will we know if we've succeeded?

With an accompanying Web site filled with worksheets, forms, surveys, and self-assessment tools, Strategic Communications for Nonprofit Organizations, Second Edition can be used in its entirety or to specifically focus on a particular challenge. Enthusiastic and readable, this much-needed volume succinctly outlines the basic principles and approach necessary to improve the effectiveness of your nonprofit's communications and outreach efforts in fulfilling its mission and promoting lasting social change.