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Communicating When Your Company Is Under Siege

Autor Marion Pinsdorf
en Limba Engleză Hardback – mar 1999
Marion Pindsdorf's prescription to prevent a corporate disaster is: when public health and safety are involved, tell it all and tell is fast.This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.
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Specificații

ISBN-13: 9780823217830
ISBN-10: 0823217833
Pagini: 171
Dimensiuni: 157 x 235 x 28 mm
Greutate: 0.81 kg
Ediția:3rd Revised edition
Editura: Fordham University Press

Recenzii

"Dr. Pindsdorfas well-researched and straightforward messages are convincingly clear."