Communicate to Inspire
Autor Kevin Murrayen Limba Engleză Hardback – noi 2014
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Specificații
ISBN-13: 9780749476502
ISBN-10: 0749476508
Pagini: 280
Dimensiuni: 161 x 240 x 20 mm
Greutate: 0.59 kg
Editura: Kogan Page
ISBN-10: 0749476508
Pagini: 280
Dimensiuni: 161 x 240 x 20 mm
Greutate: 0.59 kg
Editura: Kogan Page
Cuprins
Chapter - 00: Introduction: the inspiration gap; Section - ONE: Leadership in the age of transparency; Chapter - 01: The new leader; Chapter - 02: Leadership: the greatest intangible asset of them all; Chapter - 03: The 12 principles of inspiring leadership communication; Section - TWO: The leader within; Chapter - 04: Be yourself better: why passion and conviction are essential to inspiring leaders; Chapter - 05: The vision thing: how to think about purpose, values and the future; Chapter - 06: Bringing the outside in: when you introduce employees to the people they serve, it unleashes super-performance; Chapter - 07: Engage through powerful conversations: how to use conversations to drive culture, and why culture delivers goals; Section - THREE: Connecting to the emotions that drive behaviours; Chapter - 08: It's all about them: how to become more effective by being more focused on people and behaviours; Chapter - 09: The listening leader: why you need to listen louder; Chapter - 10: Sending signals: how you inspire - or demotivate - without saying a word; Chapter - 11: Purposeful, persuasive stories: how you can use stories to drive action and shape culture; Section - FOUR: The leader outside; Chapter - 12: Use a potent point of view to power your leadership: how to develop a persuasive standpoint to win friends and influence people; Chapter - 13: Winning in the court of public opinion: why you must always prepare properly for public platforms; Chapter - 14: When words really matter: why some are simply much more persuasive than others; Chapter - 15: Why leaders should embrace social media: the six reasons you should be more engaged; Section - FIVE: Bringing it all together; Chapter - 16: What is your leadership inspiration quotient? How to make the intangible more tangible