'The Value Based Proposition', focuses on giving the reader an insight into some of the successful strategies that the author has worked on, with his clients over the last 2 years in the difficult task of breaking into competitive held strongholds and outmaneuvering their competition; the customers supply chain processes and the bidding process to gain access into the customer's business The Value Based Proposition is at the very heart of 6 strategic initiatives outlined within this book to gain entry to corporate business to business business (BBB).