Colton, D: Designing and Constructing Instruments for Social
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Specificații
ISBN-13: 9780787987848
ISBN-10: 0787987840
Pagini: 414
Dimensiuni: 191 x 235 x 23 mm
Greutate: 0.77 kg
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 0787987840
Pagini: 414
Dimensiuni: 191 x 235 x 23 mm
Greutate: 0.77 kg
Editura: Wiley
Locul publicării:Hoboken, United States
Public țintă
- Faculty and graduate students: This book works well as a core text in courses in instrument construction, and as a complimenary text in courses in survey research methods. These courses are found in the social, economic, and behavioral sciences (sociology, psychology, political science), and in professional schools (education, human development, communication, journalism, business, planning, public administration, and public health).
- Practitioners in the field of social sciences research: According to the Bureau of Labor Statistics, market and survey researchers held about a total of 155,000 jobs in 2002. Private industry provided about 97 percent of salaried market research analyst jobs. Survey researchers held about 20,000 jobs in 2002. Employment of market and survey researchers is expected to grow faster than the average for all occupations through 2012. Market research analysts should have opportunities in a wide range of employment settings.
Notă biografică
David Colton, Ph.D., is adjunct professor at the University of Virginia's Curry School of Graduate Studies in the program in Research, Statistics, and Evaluation, and in the Department of Health Care Administration, Mary Baldwin College, Staunton, Virginia. Robert W. Covert, Ph.D., is associate professor at the University of Virginia's Curry School of Graduate Studies in the program in Research, Statistics, and Evaluation.
Cuprins
Figures, Exhibits, Tables, and Instruments vii
Preface: Asking and Answering ix
The Authors xv
Part One: Concepts 1
1 Introduction 3
2 Instruments and Social Inquiry 28
3 Measurement 52
4 Instrument Construction, Validity, and Reliability 64
Part Two: Application 95
5 Purposeful Creativity: First Steps in the Development of an Instrument 97
6 Pretesting 128
7 The Structure and Format of Selection Items 148
8 Guidelines for Writing Selection Items 173
9 Selection Items: Alternative Formats 208
10 Supply Items: Open-Ended Questions 227
11 Guidelines for Constructing Multi-Item Scales 247
Part Three: Organization and Administration 279
12 Organizing the Instrument 281
13 Administering the Instrument 313
14 Computers and Instrument Construction 337
15 Managing the Data and Reporting the Results 350
References 374
Index 383
Preface: Asking and Answering ix
The Authors xv
Part One: Concepts 1
1 Introduction 3
2 Instruments and Social Inquiry 28
3 Measurement 52
4 Instrument Construction, Validity, and Reliability 64
Part Two: Application 95
5 Purposeful Creativity: First Steps in the Development of an Instrument 97
6 Pretesting 128
7 The Structure and Format of Selection Items 148
8 Guidelines for Writing Selection Items 173
9 Selection Items: Alternative Formats 208
10 Supply Items: Open-Ended Questions 227
11 Guidelines for Constructing Multi-Item Scales 247
Part Three: Organization and Administration 279
12 Organizing the Instrument 281
13 Administering the Instrument 313
14 Computers and Instrument Construction 337
15 Managing the Data and Reporting the Results 350
References 374
Index 383