Code of Conduct

SCOTT J. FREIDHEIM is a family-focused, community-minded, risk-taking adventurer and businessman. With experience as a CEO in private equity and of a NYSE traded company in industry, a board member of numerous for- and not-for-profit institutions, including the U.S. Olympic & Paralympic Foundation Board of Trustees and in running businesses with revenues spanning from $1 billion to $45 billion, Scott has seen the best and worst in people—including in himself.

Scott was named by CEO World as part of Northwestern’s #1 ranking in their ranking of universities that produced the greatest CEOs, Top Universities In The US: Which Produced Greatest CEOs Ever.

Introduction
Chapter 1 Bravery
Chapter 2 Gratitude
Chapter 3 Sustainability
Chapter 4 Grace
Chapter 5 Compassion
Chapter 6 Appreciation
Chapter 7 Humility
Chapter 8 Equity
Chapter 9 Risk
Chapter 10 Reinventing
Chapter 11 Planning
Chapter 12 Ethics
Chapter 13 Accountability
Chapter 14 Preparedness
Chapter 15 Awareness
Chapter 16 Love
Chapter 17 Balance
Chapter 18 Transmission
Chapter 19 Happiness
Chapter 20 Responsibility
Chapter 21 Quo Vadis
Chapter 22 Strategy
Chapter 23 Friendships
Chapter 24 Prioritize
Chapter 25 Wisdom
Chapter 26 Giving
Chapter 27 Listening
Chapter 28 Communicating
Chapter 29 Materialism
Chapter 30 Service
Chapter 31 Relentlessness
Chapter 32 Spirituality
About The Author
Epilogue