The title Christianity at a Crossroads name was chosen because when you look at the canvass of the Church, there are many different Denominations, over 55,000 registered denominations within North America alone. This to me speaks of a varied belief system within the Church as a whole. If you look into the different denominations there are many diverse beliefs represented within. Any kind of business whether it is religious or non-religious cannot survive if it becomes over-saturated in the Marketplace. I do not like to think of the Church as a business but unfortunately in today's day and age the church is more of a marketing business, than a grassroots group of people living in a community together. I feel like as a Church, we are at a Crossroads of thought. If we continue watering down our 'Product', then we will slowly not be a viable voice anymore.