Measurement and Research Methods in International Marketing
Autor Marko Sarstedt et al.
22 aug 2011
Hardback
Preț: 854.63 lei 1109.91 lei
6-8 săpt.
-23%
Cărți de Charles R. Taylor
New Directions in International Advertising Research
Autor S. Tamer Cavusgil et al.
25 sep 2002
Hardback
Preț: 965.81 lei 1254.30 lei
6-8 săpt.
-23%
Cross–Cultural Buyer Behavior
Autor Charles R. Taylor et al.
30 apr 2007
Hardback
Preț: 987.40 lei 1282.34 lei
6-8 săpt.
-23%
Humor in Advertising: Classic Perspectives and New Insights
Editat de Marc G. Weinberger et al.
25 sep 2023
Paperback
Preț: 267.61 lei 353.27 lei
6-8 săpt.
-24%
Leveraged Marketing Communications: The Importance of Studying the Transfer of Object-to-Brand Associations
Editat de Sukki Yoon et al.
25 sep 2023
Paperback
Preț: 267.61 lei 353.27 lei
6-8 săpt.
-24%
Current Research on Gender Issues in Advertising
Editat de Yorgos Zotos et al.
14 aug 2020
Paperback
Preț: 373.70 lei
6-8 săpt.
Winning the Advertising Game
Autor Sascha Raithel et al.
17 ian 2025
Hardback
Preț: 200.32 lei
3-5 săpt.
Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media
Editat de Shu-Chuan Chu et al.
30 iun 2020
Paperback
Preț: 367.49 lei
6-8 săpt.