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Chaos Monkeys de Antonio Garcia Martinez

Chaos Monkeys

Autor Antonio Garcia Martinez
en Limba Engleză Paperback – 24 iul 2018

Adresăm această lucrare antreprenorilor, managerilor și consultanților care doresc să decodifice mecanismele brute ale puterii din inima tehnologiei globale. Chaos Monkeys nu este un manual teoretic de management, ci o cronică tăioasă a realității din Silicon Valley, scrisă de Antonio Garcia Martinez, un om care a navigat prin structurile Goldman Sachs înainte de a deveni pionier al publicității la Facebook. Descoperim aici o perspectivă nefiltrată asupra modului în care 'mașinăria' tehnologică manipulează atenția și capitalul. Subliniem valoarea acestei cărți ca ghid de supraviețuire în ecosistemul digital. Autorul folosește metafora programului software 'chaos monkey' — creat pentru a testa reziliența serverelor prin provocarea de erori controlate — pentru a descrie profilul antreprenorului modern: un agent al haosului care forțează evoluția prin distrugere creativă. Pe linia analitică a lucrării Selling Social Media, dar cu un focus mult mai agresiv pe execuție și pe bătăliile interne pentru monetizare, Martinez explică cum s-a trecut de la idealismul tehnologic la pragmatismul financiar care guvernează astăzi platformele sociale. Reținem din parcurgerea celor peste 500 de pagini o lecție dură despre fragilitatea succesului și despre cinismul sistemelor de marketing online. Spre deosebire de abordările optimiste din Turning Silicon into Gold, care analizează succesul prin studii de caz corporative, Chaos Monkeys oferă o viziune viscerală, din interiorul tranșeelor, despre ce înseamnă să vinzi un startup și să supraviețuiești politicii de produs dintr-un gigant tech. Este o lectură esențială pentru a înțelege nu doar cum se construiește tehnologia, ci cine deține cu adevărat controlul asupra ei.

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Specificații

ISBN-13: 9780062458209
ISBN-10: 0062458205
Pagini: 544
Dimensiuni: 134 x 203 x 30 mm
Greutate: 0.4 kg
Editura: Harpercollins

De ce să citești această carte

Recomandăm această carte oricărui profesionist care dorește să înțeleagă dedesubturile economiei atenției. Cititorul câștigă o viziune realistă, lipsită de clișee, despre modul în care datele personale sunt transformate în profit și despre cum funcționează cu adevărat ierarhiile în Silicon Valley. Este un contra-discurs necesar pentru cei care s-au săturat de poveștile de succes romanțate și caută mecanica brută a afacerilor digitale.

Despre autor

Antonio Garcia Martinez este un personaj polivalent al peisajului tehnologic american, având un parcurs profesional care include roluri strategice la Goldman Sachs și funcția de manager de produs în echipa de publicitate a Facebook. Antreprenor în serie, a fondat AdGrok, un startup de tehnologie publicitară achiziționat ulterior de Twitter, unde a servit ca și consultant. Martinez este recunoscut pentru stilul său incisiv și neconvențional, locuind pentru o perioadă pe o barcă în golful San Francisco, fapt ce reflectă spiritul său nonconformist descris pe larg în scrierile sale despre cultura tech.

Descriere scurtă

The instant New York Times bestseller, now available in paperback and featuring a new afterword from the author--the insider's guide to the Facebook/Cambridge Analytica scandal, the inner workings of the tech world, and who really runs Silicon Valley
“Incisive. . . . The most fun business book I have read this year. . . . Clearly there will be people who hate this book — which is probably one of the things that makes it such a great read.”
— Andrew Ross Sorkin, New York Times
Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys. One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez.
After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. In Chaos Monkeys, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. 

Textul de pe ultima copertă

Imagine a chimpanzee rampaging through a data center powering everything from Google to Facebook. Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (Airbnb) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most provocative chaos monkeys is Antonio García Martínez.
After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and Chairman and CEO Mark “Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, brewed illegal beer on the Facebook campus (accidentally
flooding Zuckerberg’s desk), lived on a sailboat, raced sports cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley cad.
Now this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization, and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, how will we survive?

Recenzii

“An irresistible and indispensable 360-degree guide to the new technology establishment.... A must-read.” — Jonathan A. Knee, New York Times
“Reckless and rollicking... perceptive and funny and brave.... The resulting view of the Valley’s craziness, self-importance and greed isn’t pretty. But it’s one that most of us have never seen before and aren’t likely to forget.” — Washington Post
“Michael Lewis was never a top Wall Street bond salesman, but in Liar’s Poker he captured an era. Chaos Monkeys aims to do the same for Silicon Valley, and bracingly succeeds.” — New York Times Book Review
“Brilliant.” — Financial Times
“This year’s best non-business book about business.... Garcia Martinez is a real writer.... A classic tale, well told.” — Techcrunch
“There are some books that are just too good to miss.... In his insider-tells-all book, García Martínez discusses everything from goofy stories to cultural secrets about some of the country’s most powerful and influential businesses.” — Atlantic
“Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book — which is probably one of the things that makes it such a great read.” — Andrew Ross Sorkin, New York Times
“Eye-popping.” — Vanity Fair
“[García Martínez] is, by his own account, a dissolute character.... He is nonetheless, by the end of his account, a winning antihero, a rebel against Silicon Valley’s culture of nonconformist conformity.... The reader can’t help rooting for him.” — Jacob Weisberg, New York Review of Books
“Unlike most founding narratives that flow out of the Valley, Chaos Monkeys dives into the unburnished, day-to-day realities: the frantic pivots, the enthusiastic ass-kissing, the excruciating internal politics.... [García] can be rude, but he’s shrewd, too.” — Bloomberg Businessweek
“An unvarnished account… of Silicon Valley.” — CBS This Morning
“Romps through Martínez’s wild trajectory from Wall Streeter to pre-IPO Facebook employee, with the dramatic sale of his Y Combinator-backed ad-tech startup (to Twitter) in between.” — Jillian D'Onfirio Business Insider
“Traces the evolution of social media and online marketing and reveals how it’s become a part of our daily lives and how it will affect our future.” — Leonard Lopate, WNYC
“If you’re in a startup or even plan to sue one, Chaos Monkeys is the book to read.” — John Biggs, TechCrunch
“This gossipy insider account from the former Twitter adviser, Facebook product manager, and start-up CEO dishes dirt while also explaining the ins and outs of Silicon Valley.” — Neal Wyatt, Library Journal
“[Garcia Martinez] reads like a philosopher and historian, the exact travel guide you’d want to walk you through the inner workings of Facebook. His tell-all memoir is the best writing out there on one of the world’s most powerful companies. And he even manages to make the ins and outs of online advertising fascinating.” — Aarti Shahanti, npr.org
An NPR Best Book of the Year • A Business Insider Top 20 Business Book of the Year • An Inc. Best Book of the Year for Entrepreneurs and Small Business Owners —  

Notă biografică

Antonio García Martínez has been an advisor to Twitter, a product manager for Facebook, the CEO/founder of AdGrok (a venture-backed startup acquired by Twitter), and a strategist for Goldman Sachs. He is an Ideas Contributor for WIRED and lives on a forty-foot sailboat on the San Francisco Bay.

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Shows you how - and how not - to make a fortune through startups and digital marketing. This book unravels the evolution of social media and online marketing.