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Championing Your School Library: A Practical Guide to Advocacy, Marketing and Promotion Strategies de Barbara Band

Championing Your School Library: A Practical Guide to Advocacy, Marketing and Promotion Strategies

Autor Barbara Band
en Limba Engleză Paperback – 22 ian 2026
Championing Your School Library is a comprehensive guide to practical strategies for advocating, marketing, and promoting your library. It will enable readers to demonstrate the value of their school library, particularly through building relationships with key stakeholders and the wider community. Written by an experienced librarian, this book draws on both library and business strategies, as well as real-life examples and case studies of successful practices. A comprehensive guide, it will help readers craft a strategic marketing plan tailored to user needs and ensure that the librarian can offer and build engaging connections for mutual benefits. Chapters cover such topics as
  • an introduction to advocacy, marketing and promotion, as well as their importance;
  • developing advocacy techniques and marketing plans;
  • how to demonstrate the value and impact of the school library; and
  • the importance of building relationships with stakeholders.
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Specificații

ISBN-13: 9781783307562
ISBN-10: 1783307560
Pagini: 208
Dimensiuni: 152 x 229 x 13 mm
Greutate: 0.45 kg
Editura: American Library Association
Colecția Facet Publishing

Notă biografică

Barbara Band is an award-winning and Chartered librarian with over thirty-five years of experience working in the education sector from primary through to secondary levels. She's currently Treasurer and newsletter editor of the CILIP School Libraries Group and was previously CILIP President and Vice Chair of the Great School Libraries Campaign. In addition, she contributed to the work of the School Library Association as editor of The School Librarian, wrote several SLA publications and was Chair of the SLA Berkshire branch. She is also Chair of the Library Services Trust, and founder and Chair of the UK Pupil Librarian of the Year Award (PLAA). She is known as an influential library campaigner and has worked with BookTrust, the National Literacy Trust and the Open University, amongst other organizations, to advocate for the value and benefits of reading, and the role and importance of school libraries.

Cuprins

Introduction
Chapter 1: The Historical Context of Education and School Libraries
Chapter 2: What is Advocacy?
Chapter 3: Advocacy, Marketing or Promotion?
Chapter 4: Understanding stakeholders
Chapter 5: Marketing Basics
Chapter 6: Branding
Chapter 7: Advocacy Plans
Chapter 8: Promotion
Chapter 9: Using Digital Tools for Advocacy, Marketing and Promotion
Chapter 10: Impact and Evaluation
Chapter 11: CPD and Advocacy
Conclusion

Descriere

Underscoring the importance of advocacy, this book is a must-read for school librarians and anyone committed to sustaining and growing their library and its services.