As successful businessmen know power corrupts and temptation becomes almost impossible to resist. The University of Rowton is an august academic institution, steeped in history and tradition. But, like all such centres of excellence it has had to move with the times. In a world where students pay for their higher education the culture of the boardroom has invaded its ivory towers. Meet Professor Donald James the modernising leader of Rowton University; the man who put the Vice into Vice Chancellor. To find out more go to www.catchingthenearestway.co.uk