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Cases in Retailing de Cathy Hart

Cases in Retailing

Editat de Cathy Hart, Malcolm Kirkup, Paul Walley, Diane Preston, Mohammed Rafiq
en Limba Engleză Paperback – 3 apr 1997
This casebook on retailing contains 18 up-to-date cases collected under four main headings - Marketing & Merchandise Management; Buying/Supplier Relationships & Logistics; Operations and Customer Service; and Human Resource Management. All the cases illustrate commercial issues in the UK retail industry and have each been contributed by a consortium of retail teaching companies (CORTCO), including:

  • Marks and Spencer.
  • Sainsbury.
  • Post Office Counters.
  • Safeway.
  • Tesco.
  • CWS.


The cases have been contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.
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Specificații

ISBN-13: 9780631201731
ISBN-10: 0631201734
Pagini: 264
Dimensiuni: 152 x 229 x 16 mm
Greutate: 0.43 kg
Ediția:New.
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

students on courses in retailing, and is suitable for use at both undergraduate and postgraduate levels; also suitable for non–retail graduates converting to a retail management career

Descriere

This new casebook on retailing contains 18 up--to--date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses.