Cantitate/Preț
Produs
Total produse
Vezi coșul
Cases in Retailing de Cathy Hart

Cases in Retailing

Editat de Cathy Hart, Malcolm Kirkup, Paul Walley, Diane Preston, Mohammed Rafiq
en Limba Engleză Paperback – 3 apr 1997
This casebook on retailing contains 18 up-to-date cases collected under four main headings - Marketing & Merchandise Management; Buying/Supplier Relationships & Logistics; Operations and Customer Service; and Human Resource Management. All the cases illustrate commercial issues in the UK retail industry and have each been contributed by a consortium of retail teaching companies (CORTCO), including:

  • Marks and Spencer.
  • Sainsbury.
  • Post Office Counters.
  • Safeway.
  • Tesco.
  • CWS.


The cases have been contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.
Citește tot Restrânge

Preț: 34896 lei

Puncte Express: 523

Carte tipărită la comandă

Livrare economică 11-25 iulie

Livrare prin curier în România Termenul estimat este afișat lângă disponibilitate.
Transport gratuit de la 40000 lei Plată online sau ramburs, în funcție de opțiunile comenzii.
Retur gratuit în 14 zile Comandă securizată și suport în română.
 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă

Specificații

ISBN-13: 9780631201731
ISBN-10: 0631201734
Pagini: 264
Dimensiuni: 152 x 229 x 16 mm
Greutate: 0.43 kg
Ediția:New.
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

students on courses in retailing, and is suitable for use at both undergraduate and postgraduate levels; also suitable for non–retail graduates converting to a retail management career

Descriere

This new casebook on retailing contains 18 up--to--date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses.