BYOB8 is an invaluable resource for anyone in search of support on their entrepreneurship and executive leadership journey. In this book, designed as an 8-day crash course, Dr. Yvette brings together management and marketing concepts to form a framework for leaders to follow and thrive in an ever-changing business environment. BYOB8 is for current and aspiring business leaders as well as students needing to quickly learn the fundamental concepts of business. BYOB8 includes customized coursework, a glossary of key terms, and highlighted daily takeaways. BYOB8 helps you create realistic business goals, outlines how to implement the initial steps to fulfill those business goals, and helps in the development of a strategic business plan.