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Business Process Crowdsourcing: Progress in IS

Autor Nguyen Hoang Thuan
en Limba Engleză Hardback – 28 mai 2018
This book conceptualises and develops crowdsourcing as an organisational business process. It argues that although for many organisations crowdsourcing still implies an immature one-off endeavour, when developed to a more repeatable business process it can harness innovation and agility. The book offers a process model to guide organisations towards the establishment of business process crowdsourcing (BPC), and empirically showcases and evaluates the model using two current major crowdsourcing projects. In order to consolidate the domain knowledge, the BPC model is turned into a heavyweight ontology capturing the concepts, hierarchical relationships and decision-making relationships necessary to establish crowdsourcing as a business process in an organisation. Lastly, based on the ontology it presents a decision tool that provides advice on making informed decisions about the performance of business process crowdsourcing activities. 
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Specificații

ISBN-13: 9783319913902
ISBN-10: 3319913905
Pagini: 164
Ilustrații: XX, 142 p. 25 illus.
Dimensiuni: 160 x 241 x 15 mm
Greutate: 0.37 kg
Ediția:1st ed. 2019
Editura: Springer
Colecția Progress in IS
Seria Progress in IS

Locul publicării:Cham, Switzerland

Cuprins

Introduction.- Background.- Business Process Crowdsourcing: Building Blocks.- Business Process Crowdsourcing: Model and Case Study.- Ontology of Business Process Crowdsourcing.- Business Process Crowdsourcing Support Tools.- Discussion and Conclusion.  

Notă biografică

Nguyen Thi Van Anh is a Lecturer in the Business School (TBS) at RMIT Vietnam. She is also the Associate Program Manager for the Bachelor of Digital Marketing. She holds a PhD in Business from RMIT University, a Master’s degree in International Financial Analysis, and a Bachelor’s degree in Marketing and Management, both from the University of Newcastle upon Tyne (UK). Her research focuses on consumer behaviour in omnichannel retailing, customer experience, corporate social responsibility communication, and digital transformation.

Robert McClelland is a distinguished academic leader with over 50 years of experience in higher education. Currently serving as Dean of The Business School (TBS), RMIT College of Business and Law, he holds a Ph.D. in Blended and Virtual Learning for Business and is both a Fellow of the Royal Statistical Society and the Higher Education Academy. He specializes in business learning and evaluating public sector projects, and has supervised 43 doctoral studies, examined 40 more, and authored 150 scholarly works. With expertise in research methods, health and sustainability, he has played key roles in national research assessments. Robert developed as a scientist, senior lecturer, and associate professor in the UK before leading management departments in Southeast Asia. Nguyen Hoang Thuan is Associate Professor and Head of Business Innovation Department in The Business School, RMIT University Vietnam. Before joining RMIT University Vietnam, he worked as Head of Software Engineering Department at Can Tho University of Technology, Vietnam. He holds a Ph.D. from Victoria University of Wellington, New Zealand. He has published +40 papers and 3 books. His research interests are crowdsourcing, design science research, digital business, information modelling, information systems, explainable AI


Textul de pe ultima copertă

This book conceptualises and develops crowdsourcing as an organisational business process. It argues that although for many organisations crowdsourcing still implies an immature one-off endeavour, when developed to a more repeatable business process it can harness innovation and agility. The book offers a process model to guide organisations towards the establishment of business process crowdsourcing (BPC), and empirically showcases and evaluates the model using two current major crowdsourcing projects. In order to consolidate the domain knowledge, the BPC model is turned into a heavyweight ontology capturing the concepts, hierarchical relationships and decision-making relationships necessary to establish crowdsourcing as a business process in an organisation. Lastly, based on the ontology it presents a decision tool that provides advice on making informed decisions about the performance of business process crowdsourcing activities.

Caracteristici

Develops business process crowdsourcing as a mechanism to foster innovation and agility in organisations Presents an ontology as a basis for crowdsourced business processes Includes empirical results from two major crowdsourcing case studies, experiments with 190 participants, and two focus groups