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Business Networking: Shaping Enterprise Relationships on the Internet

Autor Hubert Österle, Elgar Fleisch, Rainer Alt
en Limba Engleză Paperback – 7 ian 2012
Electronic commerce, supply chain management, customer relationship management, and other forms of Business Networking will fundamentally change the way business will be conducted in the information age. We will see close collaboration between processes of different enterprises, and above all, new enterprises and new processes. Business Networking offers exceptional opportunities for innovators and harbors fundamental risks for slowpokes. This book proposes a process-oriented model for Business Networking and the concept of networkability to develop realistic strategies for managing enterprise relationships in the Internet economy. It formulates key success factors and management guidelines which were developed in close cooperation between research and practice.
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Specificații

ISBN-13: 9783642980787
ISBN-10: 3642980783
Pagini: 396
Ilustrații: XVI, 376 p.
Dimensiuni: 155 x 235 x 21 mm
Greutate: 0.55 kg
Ediția:Softcover reprint of the original 1st ed. 2000
Editura: Springer Berlin, Heidelberg
Colecția Springer
Locul publicării:Berlin, Heidelberg, Germany

Public țintă

Professional/practitioner

Cuprins

1 Introduction.- 1 Introduction.- 1: Building the Foundation.- 2 Enterprise in the Information Age.- 3 Business Networking: A Process-oriented Framework.- 2: Business Concepts.- 4 Strategies for Business Networking.- 5 Business Networking Lessons Learned: Supply Chain Management at Riverwood International.- 6 Electronic Commerce and Supply Chain Management at ‘The Swatch Group’.- 7 Knowledge Enabled Customer Relationship Management.- 3: Information System Concepts.- 8 Future Application Architecture for the Pharmaceutical Industry.- 9 Information Systems for Supply Chain Management: An Overview.- 10 Electronic Commerce in the Procurement of Indirect Goods.- 11 Templates: Achieving Standardization for Business Networking.- 4: Key Success Factors.- 12 Key Success Factors for Transaction-oriented Business Networking Systems.- 13 Towards a Method for Business Networking.- 14 Shaping Business Process Networks at ETA SA.- 15 Shaping Applications for Global Networked Enterprises.- 16 Business Networking — Summary and Outlook.- List of Abbreviations.- References.- Authors.

Caracteristici

Provides key success factors and realistic management guidelines With numerous original case studies

Textul de pe ultima copertă

Electronic commerce, supply chain management, customer relationship management, and other forms of Business Networking will fundamentally change the way business will be conducted in the information age. We will see close collaboration between processes of different enterprises, and above all, new enterprises and new processes. Business Networking offers exceptional opportunities for fast innovators and harbors fundamental risks for slowpokes. Business Networking proposes a process-oriented model for Business Networking and the concept of networkability to develop realistic strategies for managing enterprise relationships in the Internet economy. It is written to serve academic and professional audiences and formulate key success factors and management guidelines. All ideas were developed in close cooperation of research and practice and are documented in numerous original case examples.