Business and Professional Writing: A Basic Guide - Second Edition
Autor Paul MacRaeen Limba Engleză Paperback – mai 2019
Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout. The second edition includes new sections on information security and ethics in business writing. New formal proposal examples have been added, and the text has been updated throughout.
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Specificații
ISBN-13: 9781554814718
ISBN-10: 1554814715
Pagini: 400
Dimensiuni: 171 x 229 x 20 mm
Greutate: 0.67 kg
Ediția:2
Editura: BROADVIEW PR
Colecția Broadview Press
Locul publicării:Peterborough, Canada
ISBN-10: 1554814715
Pagini: 400
Dimensiuni: 171 x 229 x 20 mm
Greutate: 0.67 kg
Ediția:2
Editura: BROADVIEW PR
Colecția Broadview Press
Locul publicării:Peterborough, Canada
Recenzii
Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included.
Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout. The second edition includes new sections on information security and ethics in business writing. New formal proposal examples have been added, and the text has been updated throughout.
Praise for the First Edition
“Paul MacRae’s Business and Professional Writing delivers on its promise to provide a basic bread-and- butter guide to workplace writing. Whereas other books combine practical writing instruction with communication theory, MacRae’s background as a journalist comes through in his concise approach: he hones in on the core genres and skills that all professional writers must develop as part of their writing repertoires. This book practices what it teaches. Concepts are explained and illustrated clearly and efficiently. The strong section on grammar clearly explains the basics that need to be in every professional writer’s toolkit. The book’s brevity, conciseness, and to-the-point approach make it a practical, accessible textbook that would be a great resource for any student.” — Kelly Belanger, Virginia Tech
“Business and Professional Writing provides a solid overview of key topics related to business communication. Clear, concise chapters teach students about plain language, format, and grammar, and highlight the most common forms of business communication such as letters and memos. What makes this book stand out from the competition is its focus on news releases, brochures, and promotion on the web. Detailed instructions on how to construct an effective brochure are especially helpful to students who often struggle with this format.” — Precious McKenzie, Rocky Mountain College
Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout. The second edition includes new sections on information security and ethics in business writing. New formal proposal examples have been added, and the text has been updated throughout.
Praise for the First Edition
“Paul MacRae’s Business and Professional Writing delivers on its promise to provide a basic bread-and- butter guide to workplace writing. Whereas other books combine practical writing instruction with communication theory, MacRae’s background as a journalist comes through in his concise approach: he hones in on the core genres and skills that all professional writers must develop as part of their writing repertoires. This book practices what it teaches. Concepts are explained and illustrated clearly and efficiently. The strong section on grammar clearly explains the basics that need to be in every professional writer’s toolkit. The book’s brevity, conciseness, and to-the-point approach make it a practical, accessible textbook that would be a great resource for any student.” — Kelly Belanger, Virginia Tech
“Business and Professional Writing provides a solid overview of key topics related to business communication. Clear, concise chapters teach students about plain language, format, and grammar, and highlight the most common forms of business communication such as letters and memos. What makes this book stand out from the competition is its focus on news releases, brochures, and promotion on the web. Detailed instructions on how to construct an effective brochure are especially helpful to students who often struggle with this format.” — Precious McKenzie, Rocky Mountain College
Cuprins
Acknowledgments
Preface
Introduction to Business and Professional Writing
PART I THE BASICS OF STRONG WRITING
Chapter 1 Plain Language
Chapter 5 Basic Document Design
Chapter 7 Emails and Memos
Chapter 10 Cover Letters
Chapter 12 News Releases
Chapter 15 Individual Oral Presentations
Chapter 17 Informal Reports
Chapter 20 Formal Report Example
Appendix Answers to Exercises
Index
Preface
Introduction to Business and Professional Writing
PART I THE BASICS OF STRONG WRITING
Chapter 1 Plain Language
- Business Communication versus Academic Writing
- Plain Language
- Exercises
- Introduction
- 1. Clear
- 2. Concise
- 3. Concrete and Specific
- 4. Complete
- 5. Courteous
- 6. Coherent
- Exercise: Identifying Transitions
- 7. Constructive
- Conclusion
- Quiz on the Seven Cs
- Introduction
- Grammar Language
- Parts of Speech
- Sentences and Clauses
- Conjunctions
- Quiz on Sentences
- Clauses and Conjunctions Determine Punctuation
- Punctuation
- Review of Commas, Semicolons, and Colons
- Quiz on Punctuation
- Grammar Odds and Ends
- Quick Quiz
- Conclusion
- Quiz #1 on Grammar
- Quiz #2 on Grammar
- Quiz #3 on Clauses
- Introduction: What Is Copy-Editing?
- Using Spellcheck
- Other Copy-Editing Tasks
- Copy-Editing Symbols
- Using a Word Processor for Copy-Editing
- Conclusion
- Copy-Editing Exercise
Chapter 5 Basic Document Design
- Introduction: The Importance of Good Document Design
- Modular Design
- Lists
- List Review
- Exercise on Lists
- Headings
- Headings Review
- Graphics
- Graphics Review
- Summing Up
- Introduction
- Memos and Emails
- Memo Exercise
- Letters
- Letter Exercise
- Correspondence Review
Chapter 7 Emails and Memos
- Introduction
- Emails and Memos
- Emails
- Memos
- Faxes and Scans
- Introduction
- Good-News and Neutral Letters
- Good-News and Neutral Letter Review
- Bad-News Letters
- Bad-News Letter Review
- Bad-News Letter Exercises
- Introduction
- Three Rhetorical Techniques
- AIDA (Attention, Interest, Desire, Action)
- Persuasive Communication Ethics
- Persuasive Letter Review
- Exercise
Chapter 10 Cover Letters
- Introduction
- The Cover Letter
- Conclusion
- Exercise
- Introduction
- Reverse Chronological Résumé
- Functional Résumé
- Combined Chronological and Functional Résumé
- Electronic or Scannable Résumé
- Conclusion
- Exercises
Chapter 12 News Releases
- Introduction
- News Releases
- Exercise
- Follow-Up Questions and Exercises
- Introduction
- Brochures Are AIDA Documents
- Conclusion
- Exercises
- Introduction
- Creating a Website
- Social Media
- Exercise
Chapter 15 Individual Oral Presentations
- Introduction
- Individual Presentations
- Individual Presentation Checklist
- Exercises
- Introduction
- Preparation
- Content
- Delivery
- Group Presentation Checklist
- Exercise
Chapter 17 Informal Reports
- Introduction
- Progress Reports
- Problem-Solving Reports
- Incident Reports
- Proposal Reports
- Conclusion
- Discussion Questions
- Exercises
- Introduction
- Formal Report Design
- Formal Report Formatting
- Formal Proposals
- Surveys
- Exercises on Surveys and Graphs
- Minutes
- Conclusion
- Formal Report Checklist
- Discussion Questions
- Exercise 1: A Formal Proposal Report
- Exercise 2: An Analytical Report
Chapter 20 Formal Report Example
Appendix Answers to Exercises
- Introduction
- Chapter 1
- Chapter 2
- Chapter 3
- Chapter 4
- Chapter 5
- Chapter 6
- Chapter 8
- Chapter 12
Index