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Business Analytics de Mary Ellen Gordon

Business Analytics

Autor Mary Ellen Gordon
en Limba Engleză Hardback – 24 iun 2023
This Business Analytics textbook takes a practical approach to how data and analytics can be used to help inform organisational decisions and actions. 
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Specificații

ISBN-13: 9781529796124
ISBN-10: 1529796121
Pagini: 240
Dimensiuni: 196 x 241 x 18 mm
Greutate: 0.65 kg
Editura: SAGE Publications Ltd

Notă biografică

Mary Ellen Gordon is a Senior Professional Teaching Fellow and brings a wealth of industry experience of working in business analytics in organisations, including Apple. 

Cuprins

Chapter 1: How Data And Analytics Can Enhance Human Decision-Making In Organisations
Chapter 2: Why Organisational, Legal, Cultural, And Ethical Considerations Shape What Can And Should Be Done With Data And Analytics
Chapter 3: Preparing To Work With Data
Chapter 4: Analysis Fundamentals
Chapter 5: Communicating Analytical Results
Chapter 6: Marketing Analytics
Chapter 7: HR / People Analytics
Chapter 8: Operational Analytics
Chapter 9: Financial Analytics
Chapter 10: The Future Of Data And Analytics