Cărți de Brian Halligan
Brian Halligan is an American executive and author. He is CEO and co-founder of HubSpot, an inbound marketing and sales software company based in Cambridge, Massachusetts, and is also a senior lecturer at MIT. Halligan uses the term inbound marketing to describe the type of marketing he advocates.
He has co-authored two books on marketing: Inbound Marketing: Get Found Using Google, Social Media, and Blogs with HubSpot co-founder Dharmesh Shah and Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History with David Meerman Scott.