Brand Stance is packed with inspiring exercises and easy-to-follow frameworks to help you build a strong and lasting brand. It is a modern-day manual for any business or organizational champion who is ready to break through marketplace barriers, elevate their brand position, stand out from the crowd, make a difference and reach greater rewards. Brand Stance was crafted for a wide range of organizational types: + Nonprofits that are cultivating and nurturing members and donors+ Startups searching for white space in new categories+ Companies going through a merger and acquisition seeking a new voice+ Established corporations needing to pivot for customer relevancy