In the world of the casual American chain restaurant, brand-changing day signifies the start of something new-new menu items are rolled out, logos are redesigned, service procedures are updated, and old uniforms are traded for hipper, darker, flashier styles. But for employees at The Grill in Youngstown, Ohio-including twenty-something server Scott Pelletier and forty-something general manager Geoffrey McCree-brand-changing day might be when everything changes. Forever.