Book Yourself Solid Revised & Updated 20th Anniversary Edition

Foreword by Matthew Kimberley vii
Preface xi
Author's Note xv

MODULE ONE Your Foundation 1
Chapter 1 The Red Velvet Rope Policy 3
Chapter 2 Why People Buy What You're Selling 15
Chapter 3 Develop a Personal Brand 31
Chapter 4 How to Talk About What You Do 47

MODULE TWO Building Trust and Credibility 59
Chapter 5 Becoming a Likeable Expert in Your Field 61
Chapter 6 The Book Yourself Solid Sales Cycle Process 75
Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy 95
Chapter 8 The Power of Intellectual Property 107

MODULE THREE Simple Selling and Perfect Pricing 119
Chapter 9 Perfect Pricing 121
Chapter 10 Super Simple Selling 135

MODULE FOUR The Book Yourself Solid Self-Promotion Strategies 145
Chapter 11 The Book Yourself Solid Networking Strategy 149
Chapter 12 The Book Yourself Solid Direct Outreach Strategy 173
Chapter 13 The Book Yourself Solid Referral Strategy 189
Chapter 14 The Book Yourself Solid Discoverability Strategy 201

Final Thoughts 221
References 225
Acknowledgments 227
About the Author 229
Index 231