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Big Data: How the Information Revolution Is Transforming Our Lives: Hot Science

Autor Brian Clegg
en Limba Engleză Paperback – 2 aug 2017
Is the Brexit vote successful big data politics or the end of democracy? Why do airlines overbook, and why do banks get it wrong so often? How does big data enable Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you? And how are companies using big data to benefit from smart meters, use advertising that spies on you and develop the gig economy, where workers are managed by the whim of an algorithm?
The volumes of data we now access can give unparalleled abilities to make predictions, respond to customer demand and solve problems. But Big Brother’s shadow hovers over it. Though big data can set us free and enhance our lives, it has the potential to create an underclass and a totalitarian state.

With big data ever-present, you can’t afford to ignore it. Acclaimed science writer Brian Clegg - a habitual early adopter of new technology (and the owner of the second-ever copy of Windows in the UK) - brings big data to life.
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Specificații

ISBN-13: 9781785782343
ISBN-10: 1785782347
Pagini: 176
Dimensiuni: 129 x 198 x 16 mm
Greutate: 0.2 kg
Editura: Icon Books Ltd
Colecția Icon Books Ltd
Seria Hot Science

Locul publicării:London, United Kingdom

Notă biografică

Brian Clegg’s most recent books are What Colour is the Sun (Icon, 2016) and Ten Billion Tomorrows (St. Martins, 2016). His Dice World and A Brief History of Infinity were both longlisted for the Royal Society Prize for Science Books. Brian has written for numerous publications includingThe Wall Street Journal, Nature, BBC Focus, Physics World, The Times, The Observer, Good HousekeepingandPlayboy. Brian is editor of popularscience.co.uk and blogs at brianclegg.blogspot.com.

Recenzii

'As always, Clegg writes with an easy clarity that draws us in - no technical expertise required to understand his exploration of this essential subject - and throughout Big Data’s highly enjoyable pages, the spread and range of material is highly impressive – dizzying in fact. I personally found entirely new perspectives on the subject that will keep me pondering for quite some time. I should add that, if I were still a statistics lecturer at Oxford, I would recommend the book to my students as bedside reading.'
'Clegg provides an engaging insight, reflecting on its positives and negatives. A holiday workout for the brain.'
'Acclaimed science writer Brian Clegg - a habitual early adopter of new technology (and the owner of the second-ever copy of Windows in the UK) brings big data to life.'

Descriere

New for Icon’s Hot Science series - a startling insight into the data that runs our lives.