Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

en Limba Engleză Hardback – 3 iun 2021

Explores big data in terms of digital marketing for meaningful analysis of information that can improve marketing strategies using the latest digital techniques. The book covers a range of marketing topics, including search engine marketing, consumer behaviour, social media marketing, online advertising, and how they interact with big data.

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Paperback (1)	982^.16 lei 6-8 săpt.
Business Science Reference – 3 iun 2021	982^.16 lei 6-8 săpt.
Hardback (1)	1274^.18 lei 6-8 săpt.
Business Science Reference – 3 iun 2021	1274^.18 lei 6-8 săpt.