Constantly generating ideas is the foundation of staying ahead in a rapidly changing world, yet too many people assume it is a special gift rather than a learned skill. Vice-President and CTO for Hewlett-Packard's Personal System's group, Phil McKinney puts this myth of the individual genius to rest and provides readers with a roadmap for continuous business reinvention. Starting with a set of battle tested 'Killer Questions', McKinney helps readers systematically plan how to generate and execute new ideas.