One of a number of selection tools that is used by university Admissions Tutors to make offers to applicants is the UCAS Personal Statement. Since the majority of universities will not interview, the Personal Statement may be the applicants' only opportunity to sell themselves. Competition is often strong which means that producing a quality UCAS Personal Statement is vital. This booklet has been written in a simple to understand way. It offers general advice. For specific information about your intended university course, refer to the booklet that is specific for your subject. This will also include the general advice that is contained within this booklet. The booklet directs you through an easy to follow format. Do not underestimate the value of the Personal Statement in achieving your desired place at university.