Ben & Jerry's
Autor Fred Lageren Limba Engleză Paperback – 16 mai 1995
Preț: 139.35 lei
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24.64€ • 29.55$ • 21.42£
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Livrare economică 20 februarie-06 martie
Specificații
ISBN-13: 9780517883709
ISBN-10: 0517883708
Pagini: 276
Ilustrații: 16-PAGE B/W INSERT
Dimensiuni: 152 x 229 x 18 mm
Greutate: 0.41 kg
Editura: Crown Publishing Group (NY)
ISBN-10: 0517883708
Pagini: 276
Ilustrații: 16-PAGE B/W INSERT
Dimensiuni: 152 x 229 x 18 mm
Greutate: 0.41 kg
Editura: Crown Publishing Group (NY)
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Descriere
In less than 15 years, Ben & Jerry's grew from an ice cream parlor in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over $100 million. And it did all this while remaining one of the most innovative, progressive and socially responsible businesses in the world. Photos.
Notă biografică
Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry's board of directors. He lives in Williston, Vermont.