Cantitate/Preț
Produs

Behind the Manipulation

Autor William Barre
en Limba Engleză Hardback – 7 aug 2018
Behind the Manipulation: The Art of Advertising Copywriting reveals the secrets behind the manipulation that is inherent in all brand advertising. It offers readers a step-by-step guide to writing brand advertising for all media, including social media. Students learn about the history of brand advertising and its role in marketing, as well as the three major strategic theories of brand advertising. They learn how to think creatively and develop their own unique &ld
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 78701 lei  6-8 săpt.
  Cognella Academic Publishing – 7 aug 2018 78701 lei  6-8 săpt.
Hardback (1) 110857 lei  6-8 săpt.
  Cognella Academic Publishing – 7 aug 2018 110857 lei  6-8 săpt.

Preț: 110857 lei

Preț vechi: 143969 lei
-23% Nou

Puncte Express: 1663

Preț estimativ în valută:
19614 22850$ 17128£

Carte tipărită la comandă

Livrare economică 19 ianuarie-02 februarie 26

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781516571444
ISBN-10: 1516571444
Pagini: 246
Dimensiuni: 208 x 260 x 18 mm
Greutate: 0.74 kg
Ediția:2. Auflage
Editura: Cognella Academic Publishing

Descriere

Descriere de la o altă ediție sau format:
Reveals the secrets behind the manipulation that is inherent in all brand advertising. The book offers readers a guide to writing brand advertising for all media. This is the ideal choice for courses in copywriting, advanced copywriting, and portfolio-creation, as well as introductory advertising, communication, and popular culture.