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Beating Low Cost Competition de Adrian Ryans

Beating Low Cost Competition

Autor Adrian Ryans
en Limba Engleză Hardback – mar 2009
Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets.
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Specificații

ISBN-13: 9780470742976
ISBN-10: 0470742976
Pagini: 272
Dimensiuni: 162 x 236 x 24 mm
Greutate: 0.53 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

Low Cost Rivals is targeted at practicing executives and managers in companies that are, or soon will be, facing a major challenge from low–cost competitors.  It will be of particular interest to the top management team of corporations, business unit leadership teams, and functional mangers in areas like marketing, sales, and research and development, who play a major role in shaping a business response to the low–cost challenge.