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B2B de Michael J. Cunningham

B2B: Basic Books

Autor Michael J. Cunningham
en Limba Engleză Paperback – iun 2002
B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.
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Specificații

ISBN-13: 9780738205229
ISBN-10: 0738205222
Pagini: 224
Dimensiuni: 152 x 229 x 14 mm
Greutate: 0.28 kg
Editura: Hachette Book Group
Colecția Basic Books
Seria Basic Books

Notă biografică

Michael J. Cunningham is founder and CEO of the Massachusetts-based Harvard Computing Group, an international business-and-technology consulting firm geared to creating innovative strategies and to developing powerful Web-enabled solutions. He speaks and consults to clients and industry groups internationally and regularly writes articles on Web business and e-commerce for publications such as E-Business Advisor. He lives in Harvard, Massachusetts.