Cantitate/Preț
Produs
Total produse
Vezi coșul
B2B Customer Experience – A Practical Guide to Delivering Exceptional CX de Paul Hague

B2B Customer Experience – A Practical Guide to Delivering Exceptional CX

Autor Paul Hague, Nick Hague
en Limba Engleză Hardback – 2 mai 2023
Learn how to bring customer excellence to your B2B business to retain existing clients and win new business, this bestselling guide contains expert advice from leading industry experts, as well as new frameworks and approaches.
Citește tot Restrânge

Preț: 61525 lei

Preț vechi: 69130 lei
-11% Nou

Puncte Express: 923
Preț estimativ în valută:
10887€ • 12697$ • 9559£

Carte tipărită la comandă

Livrare economică 15-29 ianuarie 26

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781398608535
ISBN-10: 139860853X
Pagini: 272
Dimensiuni: 156 x 240 x 28 mm
Greutate: 0.56 kg
Ediția:00002
Editura: Kogan Page

Cuprins

Section - ONE Part one: Why Bother?; Chapter - 01: What is customer experience and what triggers it?; Chapter - 02: The importance of customer experience; Chapter - 03: The Net Promoter Score and customer experience; Section - TWO Part two: A Plan For Delivering Excellent Customer Experience; Chapter - 04: The six pillars of customer experience; Chapter - 05: Staying on track; Chapter - 06: Staying ahead of the competition; Chapter - 07: Drivers of customer experience; Chapter - 08: Customer experience throughout the customer journey; Section - THREE Part three: Turning The Customer Experience Plan Into Action; Chapter - 09: The long and the short of customer experience; Chapter - 10: Selling your customer experience strategy within your company; Chapter - 11: Building a customer experience culture; Chapter - 12: Horses for courses; Chapter - 13: Getting the right people; Section - FOUR Part four: Linking Customer Experience To The 4Ps; Chapter - 14: How your brand affects customer experience; Chapter - 15: How your products affects customer experience; Chapter - 16: How your prices affects customer experience; Chapter - 17: How distribution and the supply chain affects customer experience; Chapter - 18: How advertising and promotions affects customer experience; Section - FIVE Part five: The Role Of IT In Customer Experience; Chapter - 19: Make or break; Chapter - 20: Customer relationship management; Section - SIX Part Six: Moving Forward; Chapter - 21: Continuous improvement in customer experience;