Augmented Customer Strategy
Editat de Gilles N'Goala, Virginie Pez-Perard, Isabelle Prim-Allazen Limba Engleză Hardback – 30 iul 2019
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Specificații
ISBN-13: 9781786303721
ISBN-10: 1786303728
Pagini: 336
Dimensiuni: 157 x 236 x 25 mm
Greutate: 0.66 kg
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 1786303728
Pagini: 336
Dimensiuni: 157 x 236 x 25 mm
Greutate: 0.66 kg
Editura: Wiley
Locul publicării:Hoboken, United States
Notă biografică
Gilles N'Goala is Professor of Marketing at the Montpellier Management Institute of the University of Montpellier in France, member of the MRM research laboratory and President of the French Marketing Association.
Virginie Pez-Pérard is Associate Professor at the University Paris II Panthéon-Assas, France, and affiliated with the LARGEPA research center. She is also a lecturer at the Ecole Polytechnique (i3-CRG laboratory, UMR CNRS 9217).
Isabelle Prim-Allaz is Professor of Marketing at Lumière University Lyon 2, France and Director of the COACTIS Research Center.
Virginie Pez-Pérard is Associate Professor at the University Paris II Panthéon-Assas, France, and affiliated with the LARGEPA research center. She is also a lecturer at the Ecole Polytechnique (i3-CRG laboratory, UMR CNRS 9217).
Isabelle Prim-Allaz is Professor of Marketing at Lumière University Lyon 2, France and Director of the COACTIS Research Center.