Arts Management is the study of the organisational and business side of the arts. This applied textbook provides students with the practical insights required to launch and develop a rewarding career in the creative and cultural industries.
Examining the external influences which shape arts organisations, the author brings into focus key topics in the sector such as funding, leadership and managing volunteers. Replete with diverse case studies of successful arts organisations from the UK and the USA, the book includes practical advice from a wide range of professionals in the sector, from fundraising for the Royal Albert Hall to managing volunteers at the Glastonbury music festival.
Accessible and comprehensive, yet concise, this textbook will be core reading for students of arts and cultural management as well as being a valuable acquisition for study and practice across the creative industries.