Artificial Intelligence and Transforming Digital Marketing: Studies in Systems, Decision and Control, cartea 487

Editat de Allam Hamdan, Esra Saleh Aldhaen
en Limba Engleză Hardback – 4 oct 2023
This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.

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ISBN-13: 9783031358272
ISBN-10: 3031358279
Ilustrații: XX, 1188 p. 284 illus., 251 illus. in color. In 2 volumes, not available separately.
Dimensiuni: 155 x 235 mm
Greutate: 2.11 kg
Ediția:1st ed. 2024
Editura: Springer Nature Switzerland
Colecția Springer
Seria Studies in Systems, Decision and Control

Locul publicării:Cham, Switzerland


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industry in the Kingdom of Bahrain.- The Relationship between IT Governance and firm Performance: A Review of Literature.- Carbon Emissions Impact by the Electric-Power Industry.- EMPLOYEE ENGAGMENT CONCEPTS, CONSTRUCTS AND STRATEGIES: A SYSTEMATIC REVIEW OF LITERATURE.- BOARD-LEVEL WORKER REPRESENTATION: A BLESSING OR A CURSE?.- The Role of Digital Marketing on Tourism Industry in Bahrain.

Notă biografică

Allam Hamdan is a full professor; he is listed within the World’s top 2% scientists list by Stanford University, and he is the dean of College of Business and Finance at Ahlia University, Bahrain. He is an author of many publications (more than 250 papers, 174 listed in Scopus) in regional and international journals that discussed several accountings, financial, and economic issues concerning the Arab world. In addition, he has interests in educational-related issues in the Arab world universities like educational governance, investment in education, and economic growth. . He is an member of Steering Committee in International Arab Conference of Quality Assurance of Higher Education. Currently, he is leading a mission-driven process for International Accreditation for College of Business and Finance by Association to Advance Collegiate Schools of Business (AACSB). 
Dr. Esra AlDhaen holds a Doctorate from Brunel University London, in the area of strategic decisions and quality in the context of Higher Education; currently, she is  an executive director of strategy, quality, and sustainability as well as an associate professor at Ahlia University Bahrain. As HEA principle fellow and expert in curriculum review, design, and mapping to the National Qualification Framework as well as alignment of cross-border qualifications, she was able to set Assurance of Learning (AOL) framework to evaluate and assess student direct and indirect learning and chaired the AOL committee at college level. 
She is highly experienced in HEIs in various counties such as UK, Kingdom of Bahrain, KSA, UAE, and Oman, along with the gained diverse background enable to transfer and share knowledge and experience from multiple aspects.

Textul de pe ultima copertă

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.


Explores how AI is transforming digital marketing and what it means for businesses of all sizes
Looks at how AI is being used to personalize content, improve targeting, and optimize campaigns
Examines some of the ethical considerations that come with using AI in marketing