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Announcing for Broadcasting and the Internet: The Modern Guide to Performing in the Electronic Media

Autor Fritz Messere, Carl Hausman, Philip G. Benoit
en Limba Engleză Paperback – 16 iun 2026
Packed with practical advice, examples, and exercises designed to improve all aspects of on-air and online performance, this book covers everything students need to succeed in their announcing careers.
Announcing for Broadcasting and the Internet, now in its second edition, is an update of the classic text Announcing. The hands-on guide to mastering the techniques and mechanics of broadcast announcing remains, updated to give readers the ability to produce their own portfolios of performance products and get started in their careers, whether in television, radio, podcasting, home voice-over production, or online. This book covers audio and video editing programs, new streaming media, and how to develop a powerful, consistent, and noteworthy speaking voice. New to this edition are:
• A discussion of the impact and growth of streaming services and the opportunities they present for independent producers.
• Thorough updates to technology and additional material on using software to fine tune podcast performances.
• Expanded instruction on setting up and working from home studios, including creating virtual sets for YouTube and using microphones to best effect.
• A guide to using smartphones to create news stories.
• Reflections on the AI revolution and how this might impact broadcast and internet announcing.
• Additional online resources, including additional discussion questions, and links to video tutorials demonstrating latest developments.
Announcing for Broadcasting and the Internet is a key text for students undertaking courses in media performance skills for journalism, communication, or public relations.
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Specificații

ISBN-13: 9781032897257
ISBN-10: 1032897252
Pagini: 286
Ilustrații: 148
Dimensiuni: 210 x 280 mm
Ediția:2. Auflage
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate, Undergraduate Advanced, and Undergraduate Core

Notă biografică

Fritz Messere is Founding Dean of the School of Communication, Media and the Arts at the State University of New York at Oswego, USA.
Carl Hausman is Professor of journalism at Rowan University, USA.
Philip Benoit was an Adjunct Professor of Journalism at Millersville University, USA.

Cuprins

Foreword
Preface
Chapter 1: The Communicator in Modern Media
Chapter 2: Improving Your Speaking Voice
Chapter 3: Understanding the Message
Chapter 4: Communicating the Message
Chapter 5: Radio Staff Announcing Today
Chapter 6: News Announcing Basics
Chapter 7: Television News Announcing
Chapter 8: The Craft of Interviewing
Chapter 9: Television and Radio Specialties
Chapter 10: Commercials and Acting
Chapter 11: Polishing Your Skills
Chapter 12: The New Media Frontier and the Independent Performer
Chapter 13: Podcasting
Chapter 14: Internet and Streaming Video
Chapter 15: Home-Based Narration and Voice-Over
Chapter 16: Career Advancement

Descriere

Packed with practical advice, examples, and exercises designed to improve all aspects of on-air and online performance, this book covers everything students need to succeed in their announcing careers.

Recenzii

I've used several broadcast announcing texts, but this one is superior! It's an easy read, provides lots of practical information and exercises, and is one of those books that students could and should keep and use during their careers. I highly recommend this text for any broadcast announcing class.
Tommy Booras, University of Kentucky, USA
Announcing for Broadcasting and the Internet is a great text for all aspiring broadcast journalists and media performers. It provides students with excellent examples and exercises designed to improve all aspects of on-air and online performance.
Sam Swan, University of Tennessee, USA