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Analyzing Visual Data de Michael S. Ball

Analyzing Visual Data: Qualitative Research Methods, cartea 24

Autor Michael S. Ball, Gregory W H Smith
en Limba Engleză Electronic book text – 30 iul 1992
This volume provides a basic framework for using visual data - namely still photographs - as a tool for social analysis. The authors determine the importance of theoretical assumptions in analyzing these data and provide advice on how to use photographs in cognitive, symbolist and structuralist research. The book is richly illustrated with examples ranging from Native American masks to perfume advertisements.
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Specificații

ISBN-13: 9781452213866
ISBN-10: 1452213860
Pagini: 88
Dimensiuni: 140 x 216 mm
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Seria Qualitative Research Methods

Locul publicării:Thousand Oaks, United States

Cuprins

Introduction
The Use of Photographs in a Discipline of Words
Analyzing the Content of Visual Representations
Symbolist and Structuralist Analyses of Visual Representations
The Social Organization of Visual Experience

Descriere

This volume provides a basic framework for using visual data - namely still photographs - as a tool for social analysis. The authors determine the importance of theoretical assumptions in analyzing these data and provide advice on how to use photographs in cognitive, symbolist and structuralist research. The book is richly illustrated with examples ranging from Native American masks to perfume advertisements.