This study demonstrates the value of information (VOI) of moderate-resolution land imagery (MRLI)-which mostly includes Landsat imagery-using a case study of agricultural production and preservation of groundwater resources in the agricultural State of Iowa. The MRLI is used widely in several sectors; however, the societal value of the operational application of the scientific information provided by MRLI has not been quantified. In the analysis here, we use an integrated assessment approach (IAA) in the context of public health to estimate the value of MRLI.