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Aligning for Advantage: Competitive Strategies for the Political and Social Arenas de Thomas C. Lawton

Aligning for Advantage: Competitive Strategies for the Political and Social Arenas

Autor Thomas C. Lawton, Jonathan P. Doh, Tazeeb Rajwani
en Limba Engleză Paperback – 27 feb 2014

Într-o economie mondială multipolară, marcată de presiuni reglementare stricte și de o vigilență socială crescută, simpla eficiență operațională nu mai garantează supremația pe piață. Găsim în această carte un argument autoritar pentru o viziune extinsă a managementului: succesul pe termen lung depinde de capacitatea unei organizații de a naviga nu doar forțele pieței, ci și complexitatea sferelor politice și sociale. Notăm cu interes modul în care autorii demonstrează că strategiile „nonmarket” — precum lobby-ul etic, conformitatea proactivă și responsabilitatea socială — trebuie să fie organic integrate în cultura și valorile centrale ale firmei, nu tratate ca simple exerciții de imagine.

Analizând parcursul unor giganți precum Coca-Cola sau Lufthansa, volumul oferă un cadru de lucru pragmatic pentru transformarea obligațiilor externe în avantaje competitive. Ca și Cosmina Lelia Voinea în Nonmarket Strategic Management, autorii distilează experiență reală în principii acționabile, subliniind că interacțiunea cu actorii din afara pieței tradiționale modelează fundamental dinamica internă a afacerii. Totuși, Aligning for Advantage se diferențiază prin accentul pus pe sincronizarea acestor eforturi cu poziționarea geografică specifică a corporației.

Merită menționat că lucrarea completează viziunea academică expusă anterior de Thomas C. Lawton în The Routledge Companion to Non-Market Strategy. Dacă acea lucrare oferea o privire de ansamblu asupra cercetării în domeniu, titlul de față face trecerea către un proces managerial aplicat, oferind instrumente concrete pentru liderii care trebuie să reconcilieze cerințe externe adesea contradictorii fără a sacrifica performanța financiară.

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Specificații

ISBN-13: 9780199604753
ISBN-10: 0199604754
Pagini: 256
Ilustrații: black & white illustrations, black & white tables, figures
Dimensiuni: 163 x 235 x 16 mm
Greutate: 0.39 kg
Editura: OUP OXFORD
Colecția OUP Oxford
Locul publicării:Oxford, United Kingdom

De ce să citești această carte

Această carte este esențială pentru directorii executivi și managerii strategici care activează în medii internaționale complexe. Cititorul va câștiga o metodologie clară pentru a transforma presiunile politice și sociale în oportunități de creștere. Este un ghid practic despre cum să construiești legitimitate și să obții un avantaj competitiv durabil prin parteneriate autentice cu stakeholderii, dincolo de limitele tradiționale ale pieței.

Despre autor

Thomas C. Lawton, Jonathan P. Doh și Tazeeb Rajwani sunt experți recunoscuți în management strategic și afaceri internaționale. Thomas C. Lawton este un specialist în strategii nonmarket și medii politice de afaceri, fiind și editorul unor lucrări de referință precum The Routledge Companion to Non-Market Strategy. Jonathan P. Doh este un autor prolific în domeniul responsabilității sociale corporative și al sustenabilității, în timp ce Tazeeb Rajwani contribuie cu o expertiză vastă în analiza riscului politic și a relațiilor guvernamentale. Împreună, autorii combină rigoarea academică cu o înțelegere profundă a realităților din sectorul corporativ global.

Descriere

In today's multipolar world economy, strategic alignment is a key determinant of competitive advantage. Coca-Cola, Danone, Diageo, DuPont, Lufthansa and Tata are some of the companies that strive for a pragmatic approach to balancing competitive strategies with political and social obligations. Aligning for Advantage argues that to build and sustain corporate success, companies must synchronize business objectives and market positions with political and regulatory activism and social and environmental engagement. Moreover, to be credible and realizable, these external market and nonmarket strategies need to be equally attuned with corporate vision, values, and culture. The book advances a managerial process and conceptual framework for aligning corporate strategy. In some cases alignment may mean deep, strategically embedded partnerships with governments, NGOs, or other stakeholders. In others, alignment may take the form of looser, temporary collaborations with outside organizations. No matter the approach, the relationship between nonmarket and market strategies should be deliberate and genuine, not accidental or artificial. Truly aligned strategies should reconcile and modulate sometimes conflicting external demands in a way that is appropriate for the corporation's geographic and market positions. In the end, companies must leverage their overall nonmarket strategy as a source of competitive advantage.

Recenzii

Together, the authors represent an impressive level of expertise with regard to corporate strategy and the non-market environment ... The balance they seem to strike between their academic and practical work is clearly reflected by the book: scientific theories have been illustrated by practical examples and vice versa. It is obviously written by three experts and I believe their ability to combine theory and practice is a major strength of the book.
What a timely book! In an era where no company is immune to political and social forces, Aligning for Advantage gives managers a blueprint of what to look out for, how to craft a proactive strategy in the face of these forces, and even how to make nonmarket strategy a key driver of business performance results.
The social and political environment of business is of increasing importance to firm success, and Aligning for Advantage is an important advancement, providing frameworks and guidance for nonmarket strategy formulation and its alignment with the market strategy of a firm. The book is well grounded in management and social science research and is wide-ranging in its scope yet specific to companies and industries operating in global markets.
This book is an invaluable resource for corporate managers who constantly struggle with, and are often frustrated by, the challenges involved in successfully growing their business while navigating an increasingly complex social and political environment. Managers who all too often simply think about getting 'rid' of non-market obstacles, will gain precious insight and acquire tools for strategically engaging with stakeholders as an important tactic for competitive advantage.
Management skills will prove of little value unless managers are culturally wise and aware of the nuances of nonmarket settings. Aligning for Advantage is a provocative and superbly written book on today's global management.
A useful and accessible collection of frameworks highlighting the link between corporate social responsibility, corporate political activity and corporate strategy with insights drawn from an engaging mix of historical and current cases.
The authors convey in a practical way how to link political and social strategies to business objectives and market performance. A great book, not only for business and opinion leaders but also for regulators and legislators, educated citizens, and demanding consumers.

Notă biografică

Thomas C. Lawton is Professor of Strategy and International Management and Director of the Centre for International Management Practice at the Open University Business School and Visiting Professor of Business Administration at the Tuck School of Business at Dartmouth College. He is the author or co-author of more than 40 referred articles and book chapters and author or editor of 8 books. His most recent books are Breakout Strategy: Meeting the Challenge of Double-Digit Growth (with Sydney Finkelstein and Charles Harvey, McGraw-Hill) and The Routledge Companion to Non-Market Strategy (with Tazeeb Rajwani, Routledge). Jonathan P. Doh holds the Rammrath Chair in International Business, serves as Faculty Director for the Centre for Global Leadership, and is Professor of Management at Villanova School of Business. He is author or co-author of more than 70 refereed articles, 30 chapters in scholarly edited volumes, more than 80 conference papers, and 8 books. His most recent books are NGOs and Corporations: Conflict and Collaboration (with Michael Yaziji, Cambridge University Press) and International Management: Culture, Strategy and Behavior (with Fred Luthans, McGraw-Hill Irwin, 9th edition), the best-selling international management text.Tazeeb Rajwani is a Lecturer in Strategic Management at Cranfield School of Management. Previously he has been a Director of Strategy at a high-tech start-up, where he still holds an advisory position. He has also held a management position at KPMG Corporate Finance, where he was an Innovation Champion and member of the Thought Leadership group at KMPG Europe. He works with corporate clients globally to develop their competitive strategies and corporate political activities. His research focuses mainly on competitive advantage, nonmarket strategy and corporate political activity in global firms. He has published many academic papers, book chapters, reports and white papers on these themes in a variety of reputable outlets. His research has been reported in the commercial press, including the Irish Times, The Times and Financial Times. He received his Ph.D. from Imperial College London in strategic management.