AIMING HIGH; Told with down-to-earth, characteristic humour, the text is easy to read, offering sound advice, useful ideas and giving examples based on Richard's colourful experiences. It is a must for people wishing to fulfil their potential, whether it be an idea for a first business venture, or the desire to improve their life. Most importantly, it shows anyone can achieve their dreams if they "Aim High" and like Richard, use every opportunity to turn possibilities into commercial gain.