AI SEO For Dummies: For Dummies

INTRODUCTION 1

PART 1: AI SEO, IN PLAIN ENGLISH 7
CHAPTER 1: Introducing AI SEO 9
CHAPTER 2: Understanding How Search Works Now 21
CHAPTER 3: Undertaking Your First 30 Days with AI SEO 35
CHAPTER 4: Talk Like an AI SEO Pro 49

PART 2: MEASURING AI SEO 67
CHAPTER 5: Tracking the Metrics That Matter 69
CHAPTER 6: Setting Up Your AI SEO Dashboard 85
CHAPTER 7: Using Competitive Intelligence for AI SEO 99
CHAPTER 8: Conducting Experiments That Don't Fool You 109

PART 3: BUILDING AN AI-FRIENDLY WEBSITE 119
CHAPTER 9: Building Your Topic Game Plan 121
CHAPTER 10: Conducting an AI-Readiness Checkup 151
CHAPTER 11: Establishing Foundations That Bots (and Models) Love 169
CHAPTER 12: Creating Bottom of Funnel Pages That Win Answers 183
CHAPTER 13: Earning Topical Authority 199
CHAPTER 14: Fixing Underperformers 211
CHAPTER 15: Making Images, Video, and Data Work for You 223

PART 4: BUILDING CREDIBILITY ACROSS THE WEB 235
CHAPTER 16: Identifying Signals That Move AI Systems 237
CHAPTER 17: Looking Good Wherever You're Found 251
CHAPTER 18: Owning the Topic 265
CHAPTER 19: Garnering Reviews That Count 283
CHAPTER 20: Earning Links, Mentions, and Citations 293
CHAPTER 21: Playing It Safe: Governance, Risk, and Compliance 305

PART 5: THE PART OF TENS 323
CHAPTER 22: Ten Common AI SEO Myths 325
CHAPTER 23: Ten Creative AI SEO Techniques 335

INDEX 347