In NYC, competition is forcing you to lower your prices...and that stinks You're not charging customers, clients or patients as much as you want, which isn't fair to you. Thanks to the Internet, the New Economy gives potential customers, clients, and patients in NYC more power now than ever before. Prices for what you charge are very transparent online. Comparison shopping sites like Groupon and Living Social offer deals for what you sell that often force you to lower your prices. And if you've used these services to find new business, you quickly see that you're dealing with lower-quality customers, clients or patients who never buy from you again...unless you offer than another 50% off deal. Your online reputation in Yelp, Merchant Circle and other online directories can tarnish your business withou you knowing it. The Internet has made it very easy for newcomers to take business away from you. If you don't know how to use the various online advertising sources, and you're still using the Yellow Pages and newspapers to find business, you may even see your profits dropping. There is a better way and in this guide I'll show you exactly how I've helped NYC business owners transform "WHO" they sell to so they no longer need to compete on price.