Adding Prestige to Your Portfolio
Autor Drew Boyden Limba Engleză Hardback – 26 ian 2021
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Specificații
ISBN-13: 9781789666113
ISBN-10: 1789666112
Pagini: 216
Dimensiuni: 161 x 240 x 19 mm
Greutate: 0.6 kg
Editura: Kogan Page
ISBN-10: 1789666112
Pagini: 216
Dimensiuni: 161 x 240 x 19 mm
Greutate: 0.6 kg
Editura: Kogan Page
Notă biografică
Drew Boyd is Associate Professor of Marketing and Innovation at the University of Cincinnati in Mason, Ohio. He trains, consults and speaks on the topics of innovation, persuasion and marketing strategy at Macy's, Toyota and Procter & Gamble. He spent 17 years at Johnson & Johnson in marketing, mergers and acquisitions, and international development, where he also earned his first of five patents for medical devices. His work has been featured in business publications such as The Wall Street Journal, Bloomberg, Industry Week, Psychology Today, and Strategy+Business.
Cuprins
Chapter - 01: The Luxury Opportunity - Upscale and Grow; Chapter - 02: Switching on Luxury - The Tools of Creative Luxury; Chapter - 03: Transforming a Product or Service to Luxury; Chapter - 04: Transforming the Shopping and Buying Experience; Chapter - 05: Transforming the Usage Experience; Chapter - 06: Transforming the Post-Purchase Experience; Chapter - 07: Driving Prestige into Your Culture; Chapter - 08: Conclusion;